DOI https://doi.org/10.1007/978-3-319-28099-8; Online ISBN 978-3-319-28099-8
John Broadus Watson (1878–1958). In a recent study of the 100 most eminent psychologists of the twentieth century, Watson was ranked 17th among such pioneers as B.F. Skinner, Jean Piaget, and Carl Rogers. Known as the father of behaviorism, Watson’s influence involved the codification and publication of behaviorism into prominence within the field of psychology as well as the initiation of the movement away from purely introspective methodology in psychological research. Still, it may be argued that Watson’s views are often misunderstood, oversimplified, or biased by subsequent generations.
Encyclopedia of Personality and Individual Differences
Hansen, L. K., Jordan, S. S. Watson, John Encyclopedia of Personality and Individual Differences , (2019).